About Us

 Discreet Executive & Event Management for Visionary Leaders

Founded by Anseh Karapetian on resilience. Defined by precision.
Luella’s People was created for founders, executives, and high-profile individuals who lead complex lives and businesses — yet value calm, clarity, and trust above all.

We operate quietly behind the scenes, managing operations, projects, and events with measured confidence. Every detail is handled with composure and confidentiality, allowing you to lead without distraction.

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The Story Behind the Name

I’m often asked where the name Luella’s People came from.

Luella was a racehorse from my youth — powerful, determined, and graceful under pressure. Her name stems from the Greek “Lailao,” meaning famous warrior woman — one who overcomes adversity and moves forward with purpose.

That spirit of quiet strength and perseverance defines how we work.
At Luella’s People, we deliver with the same drive and composure — always crossing the finish line with excellence.

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Our Philosophy

We believe true luxury is calm.
Our role is to bring order to complexity — simplifying the moving parts of your business and life, so everything flows seamlessly.

Whether orchestrating your company operations, managing confidential projects, or curating high-profile events, we handle each with the same precision, discretion, and grace.

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Founder’s Note

Behind Luella’s People is a lifetime of organisation, coordination, and creative leadership.
My experience spans executive assistance, project direction, events, and brand activations — across industries where confidentiality, excellence, and poise are non-negotiable.

This work is deeply personal to me. I see every client relationship as a partnership built on trust and calm capability.
It’s not just about efficiency — it’s about enabling clarity, confidence, and space to focus on what truly matters.

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Luella’s People — Discreet excellence, beautifully managed.